Wednesday, September 25, 2019
HCA Essay Example | Topics and Well Written Essays - 1250 words
HCA - Essay Example Considering the availability and application of various growth and expansion strategies in the health sector, strategic planning is paramount to help in monitoring the progress of implementation and evaluation of different stages as a directive measure of success. Objectives In a bid to improve its productivity in terms of service delivery and improve its competitive advantage in the health sector, HCA intends to improve its economies of scale in areas of management, purchases, production and marketing. In addition, it intends to incorporate new growth and expansion strategies such as telemedicine, mergers and joint ventures and improve on employee satisfaction in a bid to restore clientsââ¬â¢ confidence and enhance good governance/organization culture within its institutions. This will improve on resource allocation and enable the management in monitoring the progress of the institution in line with its core objectives of quality delivery of medical services, maintenance of its b usiness position/market share, reputation and profit maximization. Implementation Plan To achieve the above mentioned objectives, the organization requires conducting an intensive environmental scan to ascertain the internal functioning of its institutions, evaluation of its position in relation to the industryââ¬â¢s tasks environment and evaluation of the external macro-environment factors. This will call for evaluation of its technological advancements in the field of nursing and medicine, and analysis of its preparedness to incorporate/absorb the competitive aspect of other stakeholders in the health sector. To achieve and overcome the social aspect of its programs, the organization will analyse health consciousness, population growth rate, and emphasis on career safety and attitude among the employees (Harrison & A.U.P in Health Administration, 2010). To achieve the growth and expansion objective, the organization will look into political and economic factors such as tax poli cy, employment laws, economic growth, inflation rates and environmental regulations of different states and economies where they intend to expand their services. This will be coupled by independent programs by its affiliate institutions through effective budgeting and allocation and mitigation procedures in the respective institutions. There will be funds set aside, from the affiliate institutions, to help in financing new ventures that it intends to open within the United States and abroad. This will be guided by the SWOT analysis in which the organization will evaluate its strengths and weaknesses in relation to forthcoming opportunities and threats. Functional Tactics In order to achieve an effective implementation plan, HCA intends to combine several tactics which will comprehensively meet the needs of stakeholders in the industry. Policy/strategy formulation will rely on the information from the environmental scan which will be matched with the SWOT analysis to evaluate the opt imum strategies. To achieve profitability and competitive advantage, the organization will apply product and services differentiation so as to attract clients from all economic and social backgrounds. This will feature strategies such as lowering costs of medicines and therapies in line with regional needs, differentiating products through mechanization and application of science and technology to promote client satisfaction, and customization of nursing services to be governed by an in-depth understanding of the
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