The Effective Media Tool In Communicating With Arab Audience. Which Of Essay

The Effective Media Tool In Communicating With Arab Audience. Which Of The Four Media Tools, (Newspaper, Radio, Internet Or Television) Is Mostly Preferred By Arab Audience In The Middle East - Essay Example Many factors will give me a competency in doing this research. I was born and reared in that region. During my work in the media field in the Middle East, I was in direct contact with people and their concerns. The study about the audiences has always been an essential part of my undergraduate and graduate studies. Additionally, I am a native Arabic speaker and I have easy access to the researched region and its population with regards to surveys. This study enables me to apply my research techniques and know the role of each medium in influencing public opinion. The September 11 terrorist attack in New York City and the recent bombings in London made communication with the audience of Middle East a main priority for United Kingdom and other countries. Arab audience have become a very important issue for the western countries. Infact, the BBC World Service, will be launching an Arabic TV station dedicated in communicating with the audiences in the Arab world. This paper examines political, physiological and social issues that affect an audience towards the medium.